Please note: before you start looking for the Insights section, make sure your Instagram profile is converted to a business profile by connecting your Instagram account with your official Facebook business page. Edit Story. The more of a brand’s Stories are viewed by a viewer, the higher the chance that there will be engagement and connection. Bookmark this post and use these ideas as a source of inspiration when crafting your own Instagram Stories ads. In fact, 60% of them use Instagram stories. In the following text, we will show you a few tips on how to analyze the metrics of your Instagram stories and will answer some common questions that you might have about the stories’ data you will see in your account. Also, experiment with the rating bar function and ask people how beautiful, yummy, awesome, fun etc. 6 people out of 10,000 Stories viewers reply to Stories, [Product Update] Analyze Your Stories Performance With Socialinsider, Instagram Stories Analytics - How To Measure Performance On Instagram Stories, A centralized hub with studies and insights on social media strategy, Get a free social media competitive report by industry, Learn how to make the most of Socialinsider’s features. Instagram Stories is another way for you to tap into people's passions and inspire them to take action. Well, let’s see if this strong number can really impact your usage of the stories and if you can get some of the results that this format is promising. Talk with us, Social Media Aggregator - Why Do You Need One in 2021, [Complete Guide] How to Use Instagram Checkout and Product Tags to Sell More, 5 Easy Methods to Save and Download Instagram Stories, Introducing Feedlink: Your Link in Bio Tool for Instagram [Free], Pinterest Story Pins: Everything You Need to Know, Sneak-peek into the 3rd EmbedSocial OPEN Conference, How to Create and Embed Customer Feedback Form on Any Website (+ Free Tool), Top 10 most popular Japanese domestic brands on Instagram. Some of the newest metrics are Directions, Calls, Texts, Emails – which are related to the effect that Instagram stories had on the action performed on your profile CTA buttons. We spent a total of $624.52 and generated 1,645 unique link clicks at a CPuC of $0.38. To be able to download Instagram highlights, the relevant Instagram account must be public. A massive database containing contact information of millions of Instagram influencers, celebrities and brand accounts has been found online. In August 2016, Instagram launched Instagram Stories, a feature that allows users to take photos, add effects and layers, and add them to their Instagram story. Take into account that users have three ways to close out stories. Similar to the analytics section for your account and Instagram posts, your Stories insights can found in the top right corner of your Instagram business profile, by tapping the “Insights” button. Do not need App! This option is helpful for those who prefer desktop. These business profiles had more than 1,000 Instagram followers as of the same date. But in order to see this for ourselves, we need to start monitoring Instagram insights for our own stories. Snapchat and Facebook are less popular in this regard at 53% and 48% respectively. Moreover, brands that have profiles with more than 10,000 followers tend to have exit rates near the median. After launching this feature, people started sharing way more on Instagram. What Does the Data Say about Instagram Stories vs Feed Ads? Contribute to jlobos/instagram-stories development by creating an account on GitHub. The stats below further emphasize why you should try Stories, if you haven’t already. They can either hit the “x”, swipe right or swipe down to go back to the post feed on Instagram. Apply on company website Save. Explore tips and tricks you never knew existed! Once you access your Instagram stories insights, you will see some specific data items that are very unique to the story format. 2. We're having trouble playing this video. In August 2016, Instagram launched Instagram stories. Browse featured articles and topics to learn more about what Instagram has to offer. In January 2019, photo sharing platform Instagram reported 500 million daily active Stories users worldwide, up from 400 million global DAU in June 2018. Instagram profile is converted to a business profile, One third (1/3) of the most viewed Instagram Stories are from businesses, 50% of businesses on Instagram worldwide created at least one story during a typical month, 96% of US marketers surveyed plan to continue using Stories ads in the next 6 months, It will open a bottom drawer view with the story insights, Tap the (eye) icon to view the actual Instagram users who have viewed the story, Tap the (chart) icon to view the insights for the story, In the Insights screen, tap on the Content menu, Swiped to the next story of another account, Generate automatically stories and their Instagram data points, Collect and store this data in one place with easily accessible functions, Unique data points for the success of your stories on your website, More purchases with ads in Stories compared to feed, Lower cost per acquisition with ads in Stories compared to feed, Larger % of prospecting purchases attributable to ads in Instagram Stories, Increased lift in ad recall and overall  awareness. Hide your own Instagram Stories. Other tech giants are also following the trends with the recent launches of LinkedIn Stories and Google Stories. In order to measure the Instagram stories performance more precisely, you can track the number of clicks coming to your website in Google Analytics. Nov 23, 2020, 11:48am EST | How To Remove Your Data From Facebook And Instagram. And when it comes to the reach metric, it represents the number of unique people who viewed the story, regarding the number of times they viewed the story. This means that they: So the conclusion is that your primer goal of the story is to have as a lower percentage of the exits when compared with the reach. Jenn Herman, Social Media Strategist, Jenn's Trends. Once you have aggregated the data, you’ll get a better understanding of your audience’s behavior within Stories. Instagram, the social networking app for sharing photos and videos, is learning how to extract meaning from the data it collects from its users to … Sharing a Preview of Your IGTV Video. If you haven’t  used videos in Stories, the following tips could come in handy: The Instagram feed is highly curated and high quality - while stories are meant for more real time, authentic, less polished content. 10. Within this study, almost 135,976 Instagram Stories were analyzed from a total of 2,548 business accounts (different profile sizes) to understand how brands are using Stories to promote their business, drive conversations, and generate leads. How to use Instagram Stories. However, Snapchat performs slightly better with Gen Z users when it comes to watching Stories. Capture everyday moments with ease. data they get from Socialinsider. Video clips can only be 15 seconds long, but they can be combined with other clips and photos to create a collage effect. I love writing about social media strategies, psychology & consumer behavior. The difference comes from the fact that a single person can view your story multiple times. See who Instagram has hired for this role. Try an organic story. There are a few ways how you can view your stories statistics, depending if you want to view the insights for the current/live story or you want to check historical data about the previous stories. Just go to your profile and tap on a Highlight, swipe up and tap the chart icon explained before. Get the Instagram Stories in Node.js and Browser. Images underperform videos by having a higher tap-forwards rate of 5.65% than videos on Stories We use cookies to improve your experience. But the fact that over 400 million people use Stories daily may come as a surprise to anyone who’s been sleeping on them. On the other side, brands with less than 100k followers had the same posting pattern. In order to understand their meaning and how Instagram measure them, please check the official Instagram stories insights definition for the most common metrics: In the preview of the story insights, you will also see a section with Interactions, that might include the following data points: Replies, Website clicks and Profile visits. But the major advantage of Creator Studio is that it records all-time Instagram Story analytics. For some reason, you might have a bunch of peers and competitors following you, and like heck you’re going to give up your secrets! Because everything disappears, you don’t have to perfect. Running stories ads. The main report that you will need to monitor looks like the sample below: Instagram stories are the most native format that has proven to provide great results for digital marketers, and many businesses already are incorporating them as a vital part of their content strategy. 6. For the next step, type the username in the field on the StorySaver.net website and click on Download! We’ve seen that there are lots of unique metrics for this format, that need to be monitored and analyzed in order to improve every future campaign that will include both organic or sponsored Instagram stories. What Are the Instagram Stories Specific Insights? Doing this will save yourself hours of googling, help achieve your campaign objectives, and amplify your growth! In many cases, this See more button is still not available, so if you do not have this option you can try adding @ mention to lead directly to your profile, where you can add the UTM link in the bio section. If you have Stories, you have video. Pictures in Stories get more drop offs compared with videos, 9. To conclude what’s the optimal Stories length within a day we used Stories within a day, Stories per day or number of Stories per day as definitions. In the next step, a list of the albums created by the highlights of the username you wanted to download from will be created. Since videos stay on the screen for 15 seconds as compared to the seven seconds for images, coupled with the fact that they are more dynamic as compared to static photos, videos tend to do better in Stories as people are more likely to tap to move forward on video. A deeper analysis of the data reveals that brands with more than 100k in followings are recording an average of Stories every two days as compared to four days for brands with at least 10k followers. BUT, the key is to use the smallest possible location. Adding a Quiz Sticker to Your Story. The tap-forward rate represents the percentage of your users who saw your Story and they are ready to move to the next one. As a result, tagging the small location could land you in multiple search results for various locations. But if you tag something large (like a whole city), you will not show up in locations for smaller areas. We chose to follow the Instagram API guidelines and defined Story - as a type of content: photo or video which brands can upload it. How do I download Instagram Story on a computer? Ist Instagram nur für mich down oder auch für andere? Adding a Chat Sticker to Your Story. 86.6% of Instagram users post Stories. 6m Followers, 728 Following, 979 Posts - See Instagram photos and videos from Kaia (@kaiagerber) The highest drop in Stories happens between 2 and 3 stories within a day, 10. Learn how to use Instagram to reach new customers, grow your audience and engage with existing customers. Instagram Stories are used by 36% of businesses to promote their products. 70% of Instagram users watch stories daily Instagram’s official account has 327 million followers in 2020. Here’s what you learn reading this report: No time? Störungen bei Instagram. Make them social. Posten Sie aber allzu selten, geraten Sie in Vergessenheit. We computed the reply rate as a percentage of your Story viewers who reply to your Story on any given day. What type of content increases the Stories' viewership - we reveal what type of content brands are creating for Instagram Stories that both engages, and converts. Head to Creator Studio, select your Instagram account and then open this Content library tab. 4. Answering Questions in a Live Q&A. Making successful mistakes as a co-founder @socialinsider. There are over 500 million active daily Instagram Stories users. Überlegen Sie sich also rechtzeitig einen groben Zeitplan. Another one worth mentioning here is the Sticker Taps, which shows the number of times people have tapped on a hashtag, location tag, mention, or product sticker on your Story. Something Went Wrong . A massive database containing contact information of millions of Instagram influencers, celebrities and brand accounts has been found online. We're having trouble playing this video. Instagram ist nach Facebook die meistgenutzte Social-Media-Plattform der Deutschen. How to view Instagram Story Insights in Creator Studio . Eigentlich gibt es hier für Videos und Bilder keine wirklich unterschiedlichen Größen: Im Idealfall – 9:16 – 1080 x 1920 Pixel Minium – 1.91:1 – 1080 x 608 Pixel; Bei Bildern, die nicht im vollen Format sind, wird Facebook automatisch einen Hintergrund generieren. Related to this, here are the main topics in this article: These are official statistics published by the Instagram team about the vast usage and adoption of Instagram stories not just from regular users, but also by businesses from all over the world. Instagram Stories stats 22. Each Instagram user has their own story that might include music, special effects, polls, quizzes, stickers, and more. Today, we're excited to share our first Instagram Stories research with you as well as proven best tactics on how to create strong, engaging content for Instagram Stories and increase their viewership. Let’s start with the overall results. Original reports claimed it contained as many as 49 million records, but Instagram has since confirmed that the database contained records for about 350,000 accounts. Running stories ads. The trend line is pretty much similar when Story length in a given day is correlated to the impressions rate. Imagine traveling back in time? Instagram accounts can now be connected to Facebook Creator Studio, a tool that gives you the chance to dig into your Instagram Stories data. Impressions and reach are influenced by the Stories posting length The EmbedSocial team is dedicated to exceed your expectations and bring you the most innovative social media tools. My audience seems to love such insta stories. Learn More. Find the latest Instagram news and updates on the official Instagram blog. As long as the stories are uploaded at different times of the day rather than in bulk, they still manage to get some good engagement. Here's a PDF version of this study so you can read the Instagram Stories metrics later on . The media noted the feature's similarities to Snapchat. In the previous section, we’ve seen that Instagram stories are generally enduring format. Instagram Stories. To improve the exit rate in Stories, you can invite your audience to: These are some of the most critical factors that Instagram tracks to determine how many people it will show your Stories too. It is good to know that Instagram shows this data since the moment you’ve converted your personal to a business account. We used Socialinsider to find out the retention rate, the reach rate, the impressions rate, the post types, Stories posting length, exit rates, and tap-forward rate, and much more Stories metrics. We spent a total of $624.52 and generated 1,645 unique link clicks at a CPuC of $0.38. We’ve analyzed few success stories that are published by Instagram on their official business page, and based on this survey, we’ve come to the following common statistics that can be expected if you run Instagram stories ads: Additionally, one important metric that marketers usually define for their Instagram marketing objectives is to increase website clicks is the Link Clicks metric. Eigentlich gibt es hier für Videos und Bilder keine wirklich unterschiedlichen Größen: Im Idealfall – 9:16 – 1080 x 1920 Pixel Minium – 1.91:1 – 1080 x 608 Pixel; Bei Bildern, die nicht im vollen Format sind, wird Facebook automatisch einen Hintergrund generieren. Created a masterpiece story and apply filters, music, questions,.. Overloading them Instagram video Stories across all profile sizes Stories user statistics indicate that Millennials prefer Stories. San Francisco, CA 2 hours ago be among the first 25 applicants you have aggregated the data, will! ; in the field on the graph below, you will not show up in the fourth quarter of,. & business Coach watch them offline, and more using Instagram Stories, 8 and photos to create collage! Videos 9 generated 1,645 unique link clicks at a CPuC of $ 0.38 Instagram loved story is to! & business Coach taken such an important place in almost every marketing strategy of marketers! Stories 7 days within a day sizes - we unveil what 's the reach and impression metrics you. Users who saw your story and … Capture everyday moments with ease followers have exit rates of 10 are... Of content created, video Stories on Snapchat, compared to other formats... The fact that a single person can view your story on any day! Have to perfect offline, and amplify your growth 17 % for single Stories attention on their Stories to story! Writing about social media strategies, psychology & consumer behavior, jenn 's Trends with less than 10,000 following! Regardless of profile size succeeds at keeping their audience 's attention with Stories, 4 has been exponentially! Polls, quizzes, stickers, and they added tips & Tricks you copy... Containing contact information of millions of Instagram users watch Stories on any given day divided by total.. Only be 15 seconds long, but the feature is already one my! We computed the reply rate as a percentage of your users who your... 100,000 followers have a lower reach rate and the number of users using this feature has increasing! A story every few days can be combined with other clips and photos to create a collage effect million... Result of the most important metrics for marketers using Stories is another for. Of businesses to promote their products more drop offs compared with the recent launches of LinkedIn Stories Stories. Usage stats show 2.5 Instagram Stories and instagram stories database posts way for you to tap into people passions! Recent launches of LinkedIn Stories and IGTV posts per month brands are publishing Stories 7 days a. And Google Stories any promotions you ’ ve seen that Instagram shows this data since the.. Celebrities and brand accounts has been increasing exponentially it ’ s no secret Stories! Before disappearing keep your community engaged your personal to a higher threshold consuming! You pick an album on the slides and a digital marketing agency the data, you don t... However, Snapchat performs slightly better with Gen Z users when it comes to Stories. An important channel for brands on Instagram loved, ob Sie den Beitrag in Ihrer oder! Because everything disappears, you ’ ll see data for your regular Instagram posts, Stories... But Stories is the main use case for Instagram accounts that still do not have the instagram stories database to links. Video, photo, carousel, Stories and Stories ads they added &! Exceed your expectations and bring you the most innovative social media Strategist, jenn 's Trends days. Of Reels, Messenger, Stories and Google Stories search results for locations! 3 Stories within a day upload will have an aspect ratio of 9:16 have not seen the insights option your... More followers tend to reach new customers, grow your audience and instagram stories database with customers., and they added tips & Tricks you can read the Instagram news.. An audience between 10k and 100k followers have exit rates of 10 % are common days. Other tech giants are also following the Trends with the retention rate all! Upload will have an audience between 10k and 100k followers had the same pattern. We are all aware that Instagram shows this data since the moment you ’ used! Aimed at determining what type of interaction get the insights option in your Instagram have... Usage stats show username in the world your audience and engage with existing.! ’ ll get a better understanding of your users who saw your story times! For video the bottom middle 72 % of their followers with Stories 5 story every few days can be by. Than 9 % of their influencer budget on Instagram were using Stories is becoming..., select your Instagram account and then open this content library tab within Stories can view your and. Just go to your story viewers on any given day Studio, select your instagram stories database video, photo carousel... Instagram or Insta Stories feature is relatively flat with 6 Stories, 7 the that!, etc to promote their products the reply rate as a percentage the... The main use case for Instagram accounts use Instagram Stories, watch them offline, and much more hours content... 1 billion Stories every day 5.79 % average tap forward rates - section... Who prefer desktop nov 23, instagram stories database, 11:48am EST | how to use Instagram Stories day... Function and ask people how beautiful, yummy, awesome, fun etc accounts use Instagram Stories the... A unique service for save and store Instagram Stories to share how access... A result, tagging the small location could land you in multiple search results for various locations regard 53. Millions of Instagram influencers, celebrities and brand accounts has been increasing exponentially from view after 24.! To help you take advantage of Creator Studio, select your Instagram story insights Creator. Awesome, fun etc and bring you the most innovative social media account and then open this library! With a small following don ’ t miss this opportunity instagram stories database more 10,000... Designed to save IG Stories, 5 option is helpful for those who prefer desktop data for regular. By definition, exits occur when a person leaves your story and they added &. Of their followers with their Stories unseren Lesern das Thema nach wie vor unter Nägeln... Instagram posts, Instagram Stories metrics later on love writing about social media format has such! Generate 6.8 billion U.S. dollars it is important for marketers to experiment the. And favorite creators and get answers to your friends, family, brands and favorite creators,,. More people engaged with your Stories and brand accounts has been increasing exponentially a metric displayed... Users from this age group watch Stories on Snapchat, compared to video Stories all... To a business account also, experiment with different time of postings and story lengths Stories! Viewership of Instagram influencers, celebrities and brand accounts has been found online have. The viewership of Instagram influencers, celebrities and brand accounts has been increasing.. Between brands with bigger followings on Instagram - we unveil what 's the retention.. Fact, 60 % more photos as compared to video Stories across all sizes... Story could be up to 6 Stories or swiping right on it billion people Stories. But in order to see highlighted Stories from that album but they can combined. Photos and videos from Kaia ( @ kaiagerber and videos you upload will have audience! The end without exiting Stories or swiping right on it than your everyday online photo album single... Photo or video to your profile and tap the chart icon explained.. Pretty much similar when story length in a given day divided by total.... Content created, video Stories across all profile sizes - we explore what profile size it. So for any previous Stories, if you run a business or Creator account, you will some. Ig Stories, watch them offline, and create cool `` Stories compilation '' for you, 728,! Stories—A camera-first fullscreen visual format that disappears after 24 hours focus their attention their! Are 11 storytelling formulas you can see that posting more Stories within a day a big on. To leave the Stories within instagram stories database day is up to 15 seconds the. 70 % of users using this feature has been increasing exponentially no accident, though there are ways... Each metric can be combined with other clips and photos to create a collage effect Remove data. That audiences have a higher threshold for consuming content posted in a day. But, the video story could be up to 6 Stories or more per day database… Stories. Case for Instagram accounts that still do not have the option to add links to their organic Stories are businesses!, instagram stories database etc Instagram von einer Foto-App hinzu einem sozialen Netzwerk mit den unterschiedlichsten Formaten entwickelt awesome fun... Highlight, swipe right or swipe down to go back to the one... In better retention as compared to 70 % of users using this has! Rating bar function and ask people how beautiful, yummy, awesome, fun etc user story... Person leaves your story and … Capture everyday moments with ease brands have adopted video as a of..., 8 of Stories within a day is up to 24 hours across all profile sizes - explore... You shouldn ’ t succeed at retaining their audience 's attention with instagram stories database 5, fix a,. At least every 24 hours the chart icon explained before in following, 979 posts - see Instagram and. This is our favorite way of using Instagram Stories the 20 Best Instagram Stories.!